Rhinstone Crystal Components Customized & Wholesae

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Founded in 1992, Yiwu Guojie Accessories Co., Ltd. integrates R&D, manufacturing, sales, and service. Guided by "Integrity, Innovation, and Win-Win", we create new value for the jewelry accessories industry worldwide.

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How Our Founder Built a Rhinestone Legacy

Mr. Wu Guojie’s entrepreneurial journey is a remarkable example of persistence, foresight, and long-term dedication. Over the past 30 years, he has grown from a young market vendor into one of the most influential leaders in the global accessories supply chain.

30 Years of Dedication

From a Small Yiwu Stall to a Global Leader in Rhinestone Accessories Manufacturing

1993

Humble Beginnings in Yiwu

In 1993, with only RMB 13,000 saved from selling vegetables, the early-twenties Wu moved from Wenzhou to Yiwu to chase new opportunities. Inspired by the shoe-ornament industry in his hometown, he entered the accessories market and started a small booth.After paying rent for the shop and warehouse, he had almost nothing left. He spent his days taking orders and his nights sleeping in the warehouse, carrying goods on his own and building trust with customers through hard work and honesty. These values laid the foundation for his future growth.

1996

First Breakthrough

In 1996, a butterfly-shaped hair clip unexpectedly became a hit product. It drove explosive sales, boosted market visibility, and injected momentum into the Yiwu accessories industry. More importantly, it gave Mr. Wu the first crucial capital of his entrepreneurial career.

1999

Transforming Into a Manufacturer

By 1999, he realized that the industry struggled with unstable supply and inconsistent specifications. To solve these issues, he shifted from being a trader to becoming a producer and established a metal stamping factory.This move connected production with sales and quickly made him a core supplier in the local market.

2000

Building Standardized Production

Seven years into entrepreneurship, he understood that small workshops could no longer meet customers' expectations for stable supply and quality control. In 2000, he invested in a modern 10,000 m² manufacturing facility in the Yiwu Yixi Industrial Zone, officially stepping out of the workshop era.Relying on Yiwu International Trade City’s foreign-trade advantages, he began expanding internationally to meet the growing cross-border sourcing needs of global customers. His products soon reached the Middle East, Asia-Pacific, and other markets.

2005

Expanding Product Lines

In 2005, noticing rising demand for diverse, cost-effective decorative accessories in the apparel and craft industries, he founded an acrylic rhinestone factory.The goal was simple: provide rich colors, competitive pricing, and flexible options so every customer could find the right solution for their business model.

2015

Entering the Premium Market

As consumer markets upgraded, clients in the bridal, high-end gift, and luxury apparel sectors increasingly needed premium accessories.In 2015, Mr. Wu established a glass crystal rhinestone factory and introduced advanced cutting and polishing technologies.These capabilities soon earned partnerships with globally recognized brands, enabling him to offer customers a reliable one-stop premium accessories solution.

2018

Becoming a Trusted Partner of Global Brands

In 2018, with his recognized industry strength and credibility, Mr. Wu secured agency rights for international brands such as Swarovski and Preciosa.This achievement not only demonstrated his market insight and res ource integration capability but also enriched customers’ high-end product portfolios and enhanced their brand confidence.With this foundation, he later created the company’s own brand—HiBi, which continues to grow steadily and is built upon long-term dedication to quality and customer value.

Mr. Wu has upheld a simple principle: customer needs come first.

“Business is never about one-off transactions. When you truly care about your customers’ needs and act with integrity, you can go far. I believe in focusing on one industry and growing alongside our customers—that’s the most meaningful path.”

Guided by this belief, he built a full-scale supply chain system with multiple factory facilities and several stores in Yiwu International Trade City. This ecosystem allows the company to respond quickly to diverse customer requirements and ensure reliable, worry-free sourcing experiences.

Contributing to the Industry

As the president of the industry association, Mr. Wu is known not only for his business success but also for his generosity and industry-wide vision.He actively promotes collaboration among manufacturers, encourages resource sharing, and supports the development of Yiwu into the world’s largest accessories hub.His leadership has helped create a healthier industry ecosystem—and customers benefit directly from the cost efficiency and supply chain advantages of this industrial cluster.

A Legacy Built on Integrity, Expertise, and Customer Trust

From a young man with nothing but determination, to a respected leader in a global industry, Mr. Wu has written his own entrepreneurial legend.His practical work ethic, integrity, and sharp market insight have earned him long-lasting trust from customers around the world.Today, he is not only a reliable business partner, but also a visionary industry leader—someone who keeps his company evolving alongside customer needs and remains a steadfast supporter behind every client’s growth.